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Real examples of how AI is being used across modern GTM teams.

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Guides and tips on how to land your role in AI + interview best practices, etc

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GTM For Startups In
The AI-Era

Join 27,000+ readers getting weekly breakdowns on all things GTM + AI + startups, written by current/former operators.

Trusted by GTM leaders @ OpenAI, Anthropic, Stripe, and 27,000+ operators

The Crew blog/podcast is one of the highlights of my week! Love the mix of topics - always relevant, always interesting, always at the heart of AI and GTM. And I'm so excited they launched a podcast - can't wait to see where it goes.

Chelsea

Chelsea

GTM @ Anthropic (Stripe alum)

The Crew blog has become my operating manual for navigating the most dynamic time tech has ever seen. They've helped me challenge my thinking, level up as a seller and leader, and stay on the cutting edge.

Justin

Justin

Head of Sales @ Method (Algolia alum)

Chris, Cailen, and the Crew squad are the real deal - true operators who give you the blueprint to actually get things done. They've helped me build GTM playbooks, sell to technical teams, and stay sharp week over week. Their events have opened doors to new friendships and opportunities.

Blaise

Blaise

2x Founding AE

In a world where everyone is a sales influencer guru, the Crew blog is where I go to learn from people who have actually done the damn thing. Honest about their experiences, humble about their learnings, and always leading the way.

Nick

Nick

Enterprise GTM @ Decagon

Featured

The #1 GTM Play That's Working Right Now To Drive Pipeline

Jul 23, 2025

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12 min read

The #1 GTM Play That's Working Right Now To Drive Pipeline

Collab w/ Brendan Short @ The Signal - a deep dive of a top play that is working with our clients: website visitors to auto messaging

Chris Balestras
Chris Balestras
The Mount Rushmore Of GTM Engineering "Plays"

Jul 10, 2025

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6 min read

The Mount Rushmore Of GTM Engineering "Plays"

4 plays I've seen consistently work at seed thru series B startups I'm working with

Chris Balestras
Chris Balestras
12 Money Tips To Help Your Commission Checks Go Further

Jun 10, 2025

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16 min read

12 Money Tips To Help Your Commission Checks Go Further

I stopped investing in S&P index funds & you should too

Chris Balestras
Chris Balestras

Articles

Inside the GTM Playbooks at Twilio & Vanta w/ Stevie Case, CRO @ Vanta

Aug 19, 2026

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6 min read

Inside the GTM Playbooks at Twilio & Vanta w/ Stevie Case, CRO @ Vanta

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras
The First Sales Hire Mistakes That Sink Startups w/ Rafa Jara Simkin, Partner @ Theory Ventures

Aug 13, 2026

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6 min read

The First Sales Hire Mistakes That Sink Startups w/ Rafa Jara Simkin, Partner @ Theory Ventures

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras
12 Things Top GTM Interviewers Are Doing In 2026 To Land Offers

Aug 11, 2026

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8 min read

12 Things Top GTM Interviewers Are Doing In 2026 To Land Offers

From response speed to negotiation mistakes - what's actually landing (and killing) GTM offers at the hottest AI-natives

Chris Balestras
Chris Balestras
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Where to get started

Explore core GTMBA topics to understand modern GTM, AI workflows, and how top operators execute.

GTM Takes

Our perspectives on GTM strategy, sales execution, and the lessons learned from real operators.

AI in GTM

Real examples of how AI is being used across GTM — from workflows to automations to deal execution.

Podcast Summaries

Interviews with founding GTM operators and the systems they built to scale early teams.

The Crew Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

© 2026 Crew GTM.
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