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AI in GTM

Real examples of how AI is being used across modern GTM teams.

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GTM Takes

Our perspectives on GTM strategy, sales, and execution

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Written narratives/overviews of our podcast episodes

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Career Stuff

Guides and tips on how to land your role in AI + interview best practices, etc

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Archive

Dive into previous issues and revisit the GTM patterns, failures, and frameworks that still hold up.

Podcast

Why I Left VC To Get Back Into The Operating Seat w/ Liam Mulcahy, Head of GTM @ Parallel Web Systems

Sep 9, 2026

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7 min read

Why I Left VC To Get Back Into The Operating Seat w/ Liam Mulcahy, Head of GTM @ Parallel Web Systems

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

Why Utah Produces Elite Sales Talent + Building The GTM Machine @ Exa w/ Marcus Holm, CRO @ Exa

Sep 3, 2026

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6 min read

Why Utah Produces Elite Sales Talent + Building The GTM Machine @ Exa w/ Marcus Holm, CRO @ Exa

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Events

Recap of the Crew <> Padel Summer GTM Event @ Reserve NYC on 8/26/26

Aug 28, 2026

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2 min read

Recap of the Crew <> Padel Summer GTM Event @ Reserve NYC on 8/26/26

absolutely padel-pilled rn

Chris Balestras
Chris Balestras

Podcast

Why Remote Breaks at Scale & the GTM Playbook Behind AI Agents w/ Darren Moffett, VP of Sales @ LangChain

Aug 27, 2026

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6 min read

Why Remote Breaks at Scale & the GTM Playbook Behind AI Agents w/ Darren Moffett, VP of Sales @ LangChain

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

Inside the GTM Playbooks at Twilio & Vanta w/ Stevie Case, CRO @ Vanta

Aug 19, 2026

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6 min read

Inside the GTM Playbooks at Twilio & Vanta w/ Stevie Case, CRO @ Vanta

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

The First Sales Hire Mistakes That Sink Startups w/ Rafa Jara Simkin, Partner @ Theory Ventures

Aug 13, 2026

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6 min read

The First Sales Hire Mistakes That Sink Startups w/ Rafa Jara Simkin, Partner @ Theory Ventures

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Career Stuff

+2

12 Things Top GTM Interviewers Are Doing In 2026 To Land Offers

Aug 11, 2026

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8 min read

12 Things Top GTM Interviewers Are Doing In 2026 To Land Offers

From response speed to negotiation mistakes - what's actually landing (and killing) GTM offers at the hottest AI-natives

Chris Balestras
Chris Balestras

Podcast

How We're Scaling Vercel's GTM Motion Through A 9B Valuation w/ Nick Bogaty, CRO @ Vercel

Aug 5, 2026

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7 min read

How We're Scaling Vercel's GTM Motion Through A 9B Valuation w/ Nick Bogaty, CRO @ Vercel

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How Clay Built the GTM Team Behind a $5B Valuation w/ Becca Lindquist, Head of Sales @ Clay

Jul 30, 2026

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6 min read

How Clay Built the GTM Team Behind a $5B Valuation w/ Becca Lindquist, Head of Sales @ Clay

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

GTM Takes

You Should Lower Your Hiring Bar

Jul 27, 2026

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3 min read

You Should Lower Your Hiring Bar

Our findings from the enterprise AE market right now

Chris Balestras
Chris Balestras
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The Crew Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

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