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AI in GTM

Real examples of how AI is being used across modern GTM teams.

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Our perspectives on GTM strategy, sales, and execution

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Written narratives/overviews of our podcast episodes

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Guides and tips on how to land your role in AI + interview best practices, etc

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Podcast

Postcast Series Summaries

Podcast

+1

State of AI GTM Recruiting: 17 Hot Takes On The Market

Jul 3, 2026

•

8 min read

State of AI GTM Recruiting: 17 Hot Takes On The Market

The patterns showing up across every GTM search we're running right now

Chris Balestras
Chris Balestras

Podcast

Sales Mafias & What Made MongoDB Great w/ Graham Moreno, VP of Worldwide GTM @ Parallel

Jul 2, 2026

•

5 min read

Sales Mafias & What Made MongoDB Great w/ Graham Moreno, VP of Worldwide GTM @ Parallel

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How We're Building Granola Into the Most Beloved Product in AI w/ Bardia Shahali, VP of Sales

Jun 26, 2026

•

5 min read

How We're Building Granola Into the Most Beloved Product in AI w/ Bardia Shahali, VP of Sales

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How To Hire Sales Reps Like a Moneyball GM W/ Navid Zolfaghari, Chief Sales Officer @ Zapier

Jun 18, 2026

•

5 min read

How To Hire Sales Reps Like a Moneyball GM W/ Navid Zolfaghari, Chief Sales Officer @ Zapier

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How The Best Salespeople Are Building Agents in GTM w/ Roy Mathew, Head of Sales @ Gumloop

Jun 12, 2026

•

5 min read

How The Best Salespeople Are Building Agents in GTM w/ Roy Mathew, Head of Sales @ Gumloop

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

Every Startup Is Lying to You, So Here's How to Pick the Right One w/ Glenn Rachlin, VP of Worldwide GTM @ Blockaid

Jun 5, 2026

•

6 min read

Every Startup Is Lying to You, So Here's How to Pick the Right One w/ Glenn Rachlin, VP of Worldwide GTM @ Blockaid

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How Harvey Scaled GTM to an 11B Valuation w/ Rob Saliterman, VP of Sales @ Harvey

May 28, 2026

•

5 min read

How Harvey Scaled GTM to an 11B Valuation w/ Rob Saliterman, VP of Sales @ Harvey

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Why The Best Sales Rep You Interview Is Probably Your Worst Hire w/ Mike Heller, Partner @ Floodgate

May 22, 2026

•

6 min read

Why The Best Sales Rep You Interview Is Probably Your Worst Hire w/ Mike Heller, Partner @ Floodgate

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

How We Built Profound’s GTM Motion To A $1B+ Valuation  w/ Mark Ebert, SVP of Revenue @ Profound

May 15, 2026

•

5 min read

How We Built Profound’s GTM Motion To A $1B+ Valuation w/ Mark Ebert, SVP of Revenue @ Profound

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Why "AI for Finance" Is Meaningless & Why Bankers Make the Best Sellers W/ James White, VP of Sales @ Rogo

May 8, 2026

•

5 min read

Why "AI for Finance" Is Meaningless & Why Bankers Make the Best Sellers W/ James White, VP of Sales @ Rogo

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Old Sales Playbook Is Dead: Hiring + Selling In The AI Era w/ Jacquelyn Goldberg, VP of Sales @ Unframe

May 1, 2026

•

5 min read

The Old Sales Playbook Is Dead: Hiring + Selling In The AI Era w/ Jacquelyn Goldberg, VP of Sales @ Unframe

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Enterprise Sales, Champion Building & the No-Pilot Stance W/ Adam Ali, SVP Revenue @ Rox

Apr 24, 2026

•

5 min read

Enterprise Sales, Champion Building & the No-Pilot Stance W/ Adam Ali, SVP Revenue @ Rox

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Fewer Reps, More Pipeline: How AI-Native GTM Teams Are Doing More With Less w/ Jason Miller, VP of Sales @ Unify

Apr 17, 2026

•

6 min read

Fewer Reps, More Pipeline: How AI-Native GTM Teams Are Doing More With Less w/ Jason Miller, VP of Sales @ Unify

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Athlete Mindset Behind Elite Sales Teams w/ Evan Cassidy, VP of Sales @ Decagon

Apr 10, 2026

•

13 min read

The Athlete Mindset Behind Elite Sales Teams w/ Evan Cassidy, VP of Sales @ Decagon

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The $1M Salary GTM Role That's Coming w/ Jason Gelman, GTM Operating Partner @ Primary VC

Apr 3, 2026

•

14 min read

The $1M Salary GTM Role That's Coming w/ Jason Gelman, GTM Operating Partner @ Primary VC

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

How The Best CROs Actually Hire Salespeople w/ Kyle Norton, CRO @ Owner.com

Mar 26, 2026

•

13 min read

How The Best CROs Actually Hire Salespeople w/ Kyle Norton, CRO @ Owner.com

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

My #1 Rep Closed $3.5M & Never Sold A Day In Their Life w/ Ghazi Masood, CRO @ Replit

Mar 19, 2026

•

12 min read

My #1 Rep Closed $3.5M & Never Sold A Day In Their Life w/ Ghazi Masood, CRO @ Replit

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Why Anthropic is The Hottest Company in AI & & How To Use Claude As A Seller w/ Eleanor Dorfman, Head of Industries GTM

Mar 11, 2026

•

13 min read

Why Anthropic is The Hottest Company in AI & & How To Use Claude As A Seller w/ Eleanor Dorfman, Head of Industries GTM

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Career Stuff

+2

12 Traits That Make A Hot Sales Job & How To Avoid Joining A Dud

Mar 4, 2026

•

13 min read

12 Traits That Make A Hot Sales Job & How To Avoid Joining A Dud

A deeper dive and remix into one of our most asked question - "what are the inputs that go into a great sales job?"

Chris Balestras
Chris Balestras

Podcast

The Art & Science Of Choosing Which Startup To Join & Startup Equity 101 w/ Billy Gallagher, CEO @ Prospect

Feb 25, 2026

•

14 min read

The Art & Science Of Choosing Which Startup To Join & Startup Equity 101 w/ Billy Gallagher, CEO @ Prospect

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Best Sales Reps Are Coin Operated & All Roads Lead Back To The Steak Dinner w/ Jack Gashi, VP of Sales @ Avoca

Feb 18, 2026

•

15 min read

The Best Sales Reps Are Coin Operated & All Roads Lead Back To The Steak Dinner w/ Jack Gashi, VP of Sales @ Avoca

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Words You Use Are Killing Your Trust & What Great Sellers Do Instead W/ Sam Berg, @ Tennr

Feb 11, 2026

•

11 min read

The Words You Use Are Killing Your Trust & What Great Sellers Do Instead W/ Sam Berg, @ Tennr

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Why You Should Join Cursor Over OpenAI and Anthropic W/ Tomer Chernia, VP of GTM @ Cursor

Feb 5, 2026

•

13 min read

Why You Should Join Cursor Over OpenAI and Anthropic W/ Tomer Chernia, VP of GTM @ Cursor

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Jack Dorsey Hired Me From My Dorm Room As Employee 100 @ Square | Mike Donohue, CRO @ Maven AGI

Jan 28, 2026

•

11 min read

Jack Dorsey Hired Me From My Dorm Room As Employee 100 @ Square | Mike Donohue, CRO @ Maven AGI

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives/SaaS companies on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

How I Built Legora's GTM Motion To A $1B+ Valuation w/ Patrick Forquer, SVP of Global Revenue @ Legora

Jan 22, 2026

•

11 min read

How I Built Legora's GTM Motion To A $1B+ Valuation w/ Patrick Forquer, SVP of Global Revenue @ Legora

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives/SaaS companies on all things GTM + AI + startups

Chris Balestras
Chris Balestras
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The Crew Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

© 2026 Crew GTM.
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