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AI in GTM

Real examples of how AI is being used across modern GTM teams.

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Written narratives/overviews of our podcast episodes

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Guides and tips on how to land your role in AI + interview best practices, etc

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Podcast

Postcast Series Summaries

Podcast

Inside the GTM Playbooks at Twilio & Vanta w/ Stevie Case, CRO @ Vanta

Aug 19, 2026

•

6 min read

Inside the GTM Playbooks at Twilio & Vanta w/ Stevie Case, CRO @ Vanta

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

The First Sales Hire Mistakes That Sink Startups w/ Rafa Jara Simkin, Partner @ Theory Ventures

Aug 13, 2026

•

6 min read

The First Sales Hire Mistakes That Sink Startups w/ Rafa Jara Simkin, Partner @ Theory Ventures

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Career Stuff

+2

12 Things Top GTM Interviewers Are Doing In 2026 To Land Offers

Aug 11, 2026

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8 min read

12 Things Top GTM Interviewers Are Doing In 2026 To Land Offers

From response speed to negotiation mistakes - what's actually landing (and killing) GTM offers at the hottest AI-natives

Chris Balestras
Chris Balestras

Podcast

How We're Scaling Vercel's GTM Motion Through A 9B Valuation w/ Nick Bogaty, CRO @ Vercel

Aug 5, 2026

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7 min read

How We're Scaling Vercel's GTM Motion Through A 9B Valuation w/ Nick Bogaty, CRO @ Vercel

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How Clay Built the GTM Team Behind a $5B Valuation w/ Becca Lindquist, Head of Sales @ Clay

Jul 30, 2026

•

6 min read

How Clay Built the GTM Team Behind a $5B Valuation w/ Becca Lindquist, Head of Sales @ Clay

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

Why Product Love Doesn't Close Deals w/ Simran Duggal, VP of Sales @ Juicebox

Jul 23, 2026

•

6 min read

Why Product Love Doesn't Close Deals w/ Simran Duggal, VP of Sales @ Juicebox

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

Don't Take The Anthropic Sales Job First with Mark Goldberger, VP of Sales @ Metaview

Jul 16, 2026

•

5 min read

Don't Take The Anthropic Sales Job First with Mark Goldberger, VP of Sales @ Metaview

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How To Pick The Right AI Company To Bet On & Operationalize Champion Building w/ Bryan Cox

Jul 9, 2026

•

5 min read

How To Pick The Right AI Company To Bet On & Operationalize Champion Building w/ Bryan Cox

The Crew Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

+1

State of AI GTM Recruiting: 17 Hot Takes On The Market

Jul 3, 2026

•

8 min read

State of AI GTM Recruiting: 17 Hot Takes On The Market

The patterns showing up across every GTM search we're running right now

Chris Balestras
Chris Balestras

Podcast

Sales Mafias & What Made MongoDB Great w/ Graham Moreno, VP of Worldwide GTM @ Parallel

Jul 2, 2026

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5 min read

Sales Mafias & What Made MongoDB Great w/ Graham Moreno, VP of Worldwide GTM @ Parallel

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How We're Building Granola Into the Most Beloved Product in AI w/ Bardia Shahali, VP of Sales

Jun 26, 2026

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5 min read

How We're Building Granola Into the Most Beloved Product in AI w/ Bardia Shahali, VP of Sales

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How To Hire Sales Reps Like a Moneyball GM W/ Navid Zolfaghari, Chief Sales Officer @ Zapier

Jun 18, 2026

•

5 min read

How To Hire Sales Reps Like a Moneyball GM W/ Navid Zolfaghari, Chief Sales Officer @ Zapier

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How The Best Salespeople Are Building Agents in GTM w/ Roy Mathew, Head of Sales @ Gumloop

Jun 12, 2026

•

5 min read

How The Best Salespeople Are Building Agents in GTM w/ Roy Mathew, Head of Sales @ Gumloop

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

Every Startup Is Lying to You, So Here's How to Pick the Right One w/ Glenn Rachlin, VP of Worldwide GTM @ Blockaid

Jun 5, 2026

•

6 min read

Every Startup Is Lying to You, So Here's How to Pick the Right One w/ Glenn Rachlin, VP of Worldwide GTM @ Blockaid

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things sales + AI + startups

Chris Balestras
Chris Balestras

Podcast

How Harvey Scaled GTM to an 11B Valuation w/ Rob Saliterman, VP of Sales @ Harvey

May 28, 2026

•

5 min read

How Harvey Scaled GTM to an 11B Valuation w/ Rob Saliterman, VP of Sales @ Harvey

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Why The Best Sales Rep You Interview Is Probably Your Worst Hire w/ Mike Heller, Partner @ Floodgate

May 22, 2026

•

5 min read

Why The Best Sales Rep You Interview Is Probably Your Worst Hire w/ Mike Heller, Partner @ Floodgate

The Crew Podcast (fka vibescaling podcast): a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

How We Built Profound’s GTM Motion To A $1B+ Valuation  w/ Mark Ebert, SVP of Revenue @ Profound

May 15, 2026

•

5 min read

How We Built Profound’s GTM Motion To A $1B+ Valuation w/ Mark Ebert, SVP of Revenue @ Profound

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Why "AI for Finance" Is Meaningless & Why Bankers Make the Best Sellers W/ James White, VP of Sales @ Rogo

May 8, 2026

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4 min read

Why "AI for Finance" Is Meaningless & Why Bankers Make the Best Sellers W/ James White, VP of Sales @ Rogo

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Old Sales Playbook Is Dead: Hiring + Selling In The AI Era w/ Jacquelyn Goldberg, VP of Sales @ Unframe

May 1, 2026

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5 min read

The Old Sales Playbook Is Dead: Hiring + Selling In The AI Era w/ Jacquelyn Goldberg, VP of Sales @ Unframe

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Enterprise Sales, Champion Building & the No-Pilot Stance W/ Adam Ali, SVP Revenue @ Rox

Apr 24, 2026

•

4 min read

Enterprise Sales, Champion Building & the No-Pilot Stance W/ Adam Ali, SVP Revenue @ Rox

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

Fewer Reps, More Pipeline: How AI-Native GTM Teams Are Doing More With Less w/ Jason Miller, VP of Sales @ Unify

Apr 17, 2026

•

6 min read

Fewer Reps, More Pipeline: How AI-Native GTM Teams Are Doing More With Less w/ Jason Miller, VP of Sales @ Unify

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Athlete Mindset Behind Elite Sales Teams w/ Evan Cassidy, VP of Sales @ Decagon

Apr 10, 2026

•

5 min read

The Athlete Mindset Behind Elite Sales Teams w/ Evan Cassidy, VP of Sales @ Decagon

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The $1M Salary GTM Role That's Coming w/ Jason Gelman, GTM Operating Partner @ Primary VC

Apr 3, 2026

•

5 min read

The $1M Salary GTM Role That's Coming w/ Jason Gelman, GTM Operating Partner @ Primary VC

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

How The Best CROs Actually Hire Salespeople w/ Kyle Norton, CRO @ Owner.com

Mar 26, 2026

•

5 min read

How The Best CROs Actually Hire Salespeople w/ Kyle Norton, CRO @ Owner.com

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

My #1 Rep Closed $3.5M & Never Sold A Day In Their Life w/ Ghazi Masood, CRO @ Replit

Mar 19, 2026

•

4 min read

My #1 Rep Closed $3.5M & Never Sold A Day In Their Life w/ Ghazi Masood, CRO @ Replit

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras
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The Crew Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

© 2026 Crew GTM.
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