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AI in GTM

Real examples of how AI is being used across modern GTM teams.

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Our perspectives on GTM strategy, sales, and execution

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Archive

Dive into previous issues and revisit the GTM patterns, failures, and frameworks that still hold up.

AI in GTM

How Our Client Booked 25+ Meetings & 10+ New Logos Using Clay + YC

Mar 6, 2025

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8 min read

How Our Client Booked 25+ Meetings & 10+ New Logos Using Clay + YC

First of many posts of how we're using AI to take action --> book meetings --> create pipeline --> close deals

Chris Balestras
Chris Balestras

GTM Takes

The Best Sales Reps & Operators Are The Most Urgent

Feb 19, 2025

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6 min read

The Best Sales Reps & Operators Are The Most Urgent

There is no tomorrow

Chris Balestras
Chris Balestras

AI in GTM

17 Tools To Make You More Productive In GTM

Feb 6, 2025

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13 min read

17 Tools To Make You More Productive In GTM

How I currently use, and see others, using the tons of tools out there in 2025

Chris Balestras
Chris Balestras

GTM Takes

6 Takeaways From SPIN Selling That Are Still Relevant

Jan 30, 2025

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10 min read

6 Takeaways From SPIN Selling That Are Still Relevant

Even though written in 1988, the book still hits

AI in GTM

How I Built A Sales Co-Pilot App In ~20 Minutes

Jan 24, 2025

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7 min read

How I Built A Sales Co-Pilot App In ~20 Minutes

The rise of "code composers": How I used Replit + OpenAI/Anthropic/Perplexity APIs to help make me more productive in pre/post call GTM tasks, as well as call coaching

Chris Balestras
Chris Balestras

GTM Takes

The Great MBA Migration: Startups Are The New Landing Spot

Jan 21, 2025

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5 min read

The Great MBA Migration: Startups Are The New Landing Spot

Top business school grads will want to (and now need to) shift from finance/consulting/BigTech to startups in 2025 onward

GTM Takes

"We don't play golf, we play software"

Jan 9, 2025

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4 min read

"We don't play golf, we play software"

A little less golf, a little more PLG

AI in GTM

PowerPoint Prison Break

Dec 23, 2024

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4 min read

PowerPoint Prison Break

AI for the knowledge worker: how AI is freeing our bankers, consultants, and accountants

GTM Takes

Sales is more of a science than it is an art

Dec 18, 2024

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5 min read

Sales is more of a science than it is an art

Steak dinners are so dead

GTM Takes

The Great Sales Title Evolution: From Sales Rep To "GTM"

Dec 12, 2024

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5 min read

The Great Sales Title Evolution: From Sales Rep To "GTM"

Some see it as pretentious - I see it as an important intellectual rebranding of the profession

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The Crew Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

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