AI in GTM
Real examples of how AI is being used across modern GTM teams.
GTM Takes
Our perspectives on GTM strategy, sales, and execution
Podcast Summaries
Written narratives/overviews of our podcast episodes
Career Stuff
Guides and tips on how to land your role in AI + interview best practices, etc
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Aug 13, 2025
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9 min read
Almost like if Apple/Superhuman/Equinox made a CRM
Aug 7, 2025
8 min read
Why humans are driven toward "talent vortexes" and a list of the current mafias in AI-native GTM
Jul 31, 2025
17 min read
10 reasons why you shouldn't blindly listen to the dogma of going into "banking and consulting", and why GTM @ a startup is a great path and way more fun
Guest Contributors
+1
Jul 23, 2025
12 min read
Collab w/ Brendan Short @ The Signal - a deep dive of a top play that is working with our clients: website visitors to auto messaging
Jul 10, 2025
6 min read
4 plays I've seen consistently work at seed thru series B startups I'm working with
Events
Jun 30, 2025
5 min read
Ain't no place better to be building GTM in AI than SF right now & a love letter to the city by the bay
Jun 23, 2025
Show Me The Incentive, I'll Show You The Outcome (And Unintended Consequences)
Jun 10, 2025
16 min read
I stopped investing in S&P index funds & you should too
May 28, 2025
May 20, 2025
ZoomInfo changing it's NASDAQ ticker to GTM is like Dominos Pizza changing theirs to KETO