Logo
About Crew
Choose By Topic
Choose By Topic
robot

AI in GTM

Real examples of how AI is being used across modern GTM teams.

robot

GTM Takes

Our perspectives on GTM strategy, sales, and execution

robot

Podcast Summaries

Written narratives/overviews of our podcast episodes

robot

Career Stuff

Guides and tips on how to land your role in AI + interview best practices, etc

Podcast
Podcast
youtube-logo

Listen on Youtube

apple-logo

Listen on Apple

spotify-logo

Listen on Spotify

browser

Listen on our Site

Why Join Series
View All Articles
Search
Subscribe
Sign In
Logo

Archive

Dive into previous issues and revisit the GTM patterns, failures, and frameworks that still hold up.

GTM Takes

CRM of the Future: Clarify

Aug 13, 2025

•

9 min read

CRM of the Future: Clarify

Almost like if Apple/Superhuman/Equinox made a CRM

Chris Balestras
Chris Balestras

GTM Takes

The Mafias of GTM

Aug 7, 2025

•

8 min read

The Mafias of GTM

Why humans are driven toward "talent vortexes" and a list of the current mafias in AI-native GTM

Chris Balestras
Chris Balestras

Career Stuff

Strategy Consulting Is So Dead - 10 Reasons Why I Left For GTM @ A Startup

Jul 31, 2025

•

17 min read

Strategy Consulting Is So Dead - 10 Reasons Why I Left For GTM @ A Startup

10 reasons why you shouldn't blindly listen to the dogma of going into "banking and consulting", and why GTM @ a startup is a great path and way more fun

Chris Balestras
Chris Balestras

Guest Contributors

+1

The #1 GTM Play That's Working Right Now To Drive Pipeline

Jul 23, 2025

•

12 min read

The #1 GTM Play That's Working Right Now To Drive Pipeline

Collab w/ Brendan Short @ The Signal - a deep dive of a top play that is working with our clients: website visitors to auto messaging

Chris Balestras
Chris Balestras

GTM Takes

+1

The Mount Rushmore Of GTM Engineering "Plays"

Jul 10, 2025

•

6 min read

The Mount Rushmore Of GTM Engineering "Plays"

4 plays I've seen consistently work at seed thru series B startups I'm working with

Chris Balestras
Chris Balestras

Events

+1

SF is so back

Jun 30, 2025

•

5 min read

SF is so back

Ain't no place better to be building GTM in AI than SF right now & a love letter to the city by the bay

Chris Balestras
Chris Balestras

GTM Takes

The Dark Side Of Sales

Jun 23, 2025

•

9 min read

The Dark Side Of Sales

Show Me The Incentive, I'll Show You The Outcome (And Unintended Consequences)

Chris Balestras
Chris Balestras

Career Stuff

12 Money Tips To Help Your Commission Checks Go Further

Jun 10, 2025

•

16 min read

12 Money Tips To Help Your Commission Checks Go Further

I stopped investing in S&P index funds & you should too

Chris Balestras
Chris Balestras

AI in GTM

The GTM Engineer School - Week 2 Overview

May 28, 2025

•

5 min read

The GTM Engineer School - Week 2 Overview

Chris Balestras
Chris Balestras

GTM Takes

Lipstick On A Pig - ZoomInfo Taking The GTM Ticker

May 20, 2025

•

5 min read

Lipstick On A Pig - ZoomInfo Taking The GTM Ticker

ZoomInfo changing it's NASDAQ ticker to GTM is like Dominos Pizza changing theirs to KETO

Chris Balestras
Chris Balestras
View more articles
arrow-right

The Crew Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

© 2026 Crew GTM.
beehiivPowered by beehiiv