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AI in GTM

Real examples of how AI is being used across modern GTM teams.

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Archive

Dive into previous issues and revisit the GTM patterns, failures, and frameworks that still hold up.

AI in GTM

You're Doing Multithreading All Wrong

May 13, 2025

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8 min read

You're Doing Multithreading All Wrong

Centralize: The Tool That's Using AI For Relationship Mapping

Chris Balestras
Chris Balestras

AI in GTM

The GTM Engineer School - Week 1 Overview

May 7, 2025

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9 min read

The GTM Engineer School - Week 1 Overview

Diving into Octave & Clay

Chris Balestras
Chris Balestras

GTM Takes

+1

Clay Just Brought The Patagonia Vest To Your GTM Strategy

Apr 29, 2025

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7 min read

Clay Just Brought The Patagonia Vest To Your GTM Strategy

Seeking GTM Alpha - HQ'd in NYC, the finance bro is rubbing off on them

Chris Balestras
Chris Balestras

AI in GTM

How To Scrape Your Competitors' LinkedIn Followers To Book More Meetings

Apr 24, 2025

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6 min read

How To Scrape Your Competitors' LinkedIn Followers To Book More Meetings

This feels unfair and I love it

Chris Balestras
Chris Balestras

AI in GTM

3 Ways To Use PhantomBuster To Accelerate PipeGen

Apr 17, 2025

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7 min read

3 Ways To Use PhantomBuster To Accelerate PipeGen

The LinkedIn Cheat Code = PhantomBuster = The LinkedIn API

Chris Balestras
Chris Balestras

AI in GTM

The GTM Engineer School

Apr 10, 2025

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5 min read

The GTM Engineer School

A post on why I am committing 28 hours to master GTM engineering this/next month, and why I think you should too

Chris Balestras
Chris Balestras

Guest Contributors

I surveyed 41 Founding Account Executives. Here's what they had to say...

Apr 8, 2025

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5 min read

I surveyed 41 Founding Account Executives. Here's what they had to say...

How to find your first sales hires and set them up for success

Dan Oakes
Dan Oakes

AI in GTM

How I'm Using Cursor To Create GTM Apps

Apr 2, 2025

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5 min read

How I'm Using Cursor To Create GTM Apps

Vibecoding, so hot right now

Chris Balestras
Chris Balestras

AI in GTM

How We're Using Real-Time Search In GTM To Save Hours Per Day

Mar 19, 2025

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7 min read

How We're Using Real-Time Search In GTM To Save Hours Per Day

Why you should be using tools like Perplexity and Exa for pre-call research and other common sales tasks

Chris Balestras
Chris Balestras

GTM Takes

Learn Like Mongo, Join Like Stripe

Mar 10, 2025

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8 min read

Learn Like Mongo, Join Like Stripe

Be so good at your craft, you can sell any product. Join a company with a product so good, even a bad seller can 200%+ their number

Chris Balestras
Chris Balestras
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The Crew Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

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