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AI in GTM

Real examples of how AI is being used across modern GTM teams.

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Our perspectives on GTM strategy, sales, and execution

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Written narratives/overviews of our podcast episodes

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Guides and tips on how to land your role in AI + interview best practices, etc

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Archive

Dive into previous issues and revisit the GTM patterns, failures, and frameworks that still hold up.

Podcast

The Old Sales Playbook Is Dead: Hiring + Selling In The AI Era w/ Jacquelyn Goldberg, VP of Sales @ Unframe

May 1, 2026

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5 min read

The Old Sales Playbook Is Dead: Hiring + Selling In The AI Era w/ Jacquelyn Goldberg, VP of Sales @ Unframe

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Why Join

Why Join - Avoca

Apr 28, 2026

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10 min read

Why Join - Avoca

Coming off their massive series B from Kleiner Perkins, Meritech, and General Catalyst, minting them a unicorn @ a 1B valuation - why you should join the "AI workforce for the trades."

Chris Balestras
Chris Balestras

Podcast

Enterprise Sales, Champion Building & the No-Pilot Stance W/ Adam Ali, SVP Revenue @ Rox

Apr 24, 2026

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4 min read

Enterprise Sales, Champion Building & the No-Pilot Stance W/ Adam Ali, SVP Revenue @ Rox

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

GTM Takes

GTM > Account Executive: The GTM Rebrand

Apr 21, 2026

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5 min read

GTM > Account Executive: The GTM Rebrand

Why the GTM re-brand is much needed + growing in the AI era

Chris Balestras
Chris Balestras

Podcast

Fewer Reps, More Pipeline: How AI-Native GTM Teams Are Doing More With Less w/ Jason Miller, VP of Sales @ Unify

Apr 17, 2026

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6 min read

Fewer Reps, More Pipeline: How AI-Native GTM Teams Are Doing More With Less w/ Jason Miller, VP of Sales @ Unify

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Athlete Mindset Behind Elite Sales Teams w/ Evan Cassidy, VP of Sales @ Decagon

Apr 10, 2026

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5 min read

The Athlete Mindset Behind Elite Sales Teams w/ Evan Cassidy, VP of Sales @ Decagon

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The $1M Salary GTM Role That's Coming w/ Jason Gelman, GTM Operating Partner @ Primary VC

Apr 3, 2026

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5 min read

The $1M Salary GTM Role That's Coming w/ Jason Gelman, GTM Operating Partner @ Primary VC

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

AI in GTM

Your CRM Should Be Doing More

Mar 31, 2026

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11 min read

Your CRM Should Be Doing More

The CRM that's quietly eating the rest of your stack + why tool consolidation should start from the revenue system of record

Chris Balestras
Chris Balestras

Podcast

How The Best CROs Actually Hire Salespeople w/ Kyle Norton, CRO @ Owner.com

Mar 26, 2026

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5 min read

How The Best CROs Actually Hire Salespeople w/ Kyle Norton, CRO @ Owner.com

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

GTM Takes

The Science Of Scaling GTM

Mar 22, 2026

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17 min read

The Science Of Scaling GTM

Breaking Down 14 GTM Takeaways From The Book By Legendary Mark Roberge

Chris Balestras
Chris Balestras
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The Crew Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

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